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Brand Hierarchy & Package Designing

Skin Care for the 21st Century

Creating unique packaging designs at grab instant attention!

Work

Package Design

Headquarters

Ahmedabad

Founded

2023

Overview

Strategically divide the entire range of products into a brand hierarchy including naming of the sub-brands that make sense and appeal to millennials and beyond.

And more importantly create packaging designs that reflect the same for more than 40 SKUs.

Role

Brand Strategist, Brand Designer, Packaging Art & Design

Approach

We focused on creating brand recollection and appeal by simplifying the product hierarchy and positioning the products as vibrant pieces of art.

Process

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

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