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CitySoul © 2024.

CitySoul © 2024.

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Fashion & Lifestyle

Modern Brand, Rooted in Heritage

Logo design & Creative Direction. Siya Sutra is a designer brand fashion brand by Mansi & Priya.

Work

Branding & Logo Design

Headquarters

Surat

Founded

2024

Overview

To be creative partners than just service providers is what we at CitySoul strive for. We were approached by one of the co-founders and lead designer when the fashion label but was just in its infancy. Right from the brand name to it's design and collaborating to define the very spirit and essence of the brand that would become Siya Sutra was a journey of true joy.

Role

Creative Director, Brand Designer, Logo Designer, Photographer

Process

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

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