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Logo & Brand Design

Defining Beauty & Wellness

A comprehensive brand desing for Tatva Ved, a cosmetology cosultancy.

Work

Branding & Logo Design

Headquarters

Mumbai

Founded

2023

Overview

Started in 2023, Tatva Ved is a holistic cosmetology consultancy dedicated to elevating the Indian beauty industry through the provision of quality education and up-skilling opportunities for both aspiring and established beauty professionals.

Role

For Tatva Ved, I wore multiple hats of Creative Director, Designer, & Brand Strategist. My role merges strategic vision with creative execution to deliver impactful, innovative solutions that positions the brand as inspiring and approachable for their audience.

Challenge

My task was to craft compelling brand narratives and visual identity that elevates Tatva Ved in the eyes of it's audience.

Solution

As I worked hand-in-hand with the founder from day one, it allowed for a comprehensive development of the brand. From logo design and essential branding to illustration and marketing assets that reflected Tatva Ved's ambition, goals, and mission in every aspect of the brand. We continue to be retained by Tatva Ved as collaborators for their creative and strategic needs, as the company grows and scales up year on year.

Process

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted comprehensive research and analysis to understand the pain points and audience expectations. We also studied competitors and industry wide trends to gather insights.

02
Defining Scope of Work

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Conceptualising and Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Testing & Feedback Loops

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Final Deliverables

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

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